Privacy Policy

Privacy Policy

Anderson SC Home Services Directory
Effective Date: September 4th, 2025

1. INTRODUCTION

Anderson SC Home Services DIRECTORY ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. INFORMATION WE COLLECT

2.1 Personal Information

We collect information you voluntarily provide, including:

Name (first and last)

Email address

Phone number

Postal/ZIP code

Service type needed

Project descriptions and budget ranges

Inquiry type and messages

Property address for service matching

2.2 Automatically Collected Information

IP address and location data

Browser type and version

Device information

Usage patterns and preferences

Cookies and tracking technologies

Page views and navigation paths

2.3 AI Services Data Collection

When contractors in our network use AI services, additional data may be collected:

Voice messages and call recordings when you call contractors using AI phone answering

SMS message content when texting contractors with AI messaging services

Social media interactions on contractor pages using automated responses

Call timing and duration for service quality purposes

2.4 Third-Party Information

Information from contractors in our network

Social media profile data (if you connect accounts)

Public records and business listings

Contractor licensing and insurance verification data

3. HOW WE USE YOUR INFORMATION

3.1 Primary Purposes

Service Delivery: Connect you with relevant contractors in your area

Lead Generation: Provide your contact information and project details to exactly 3 matching contractors

Communication: Send service-related updates and responses

Platform Improvement: Enhance user experience and functionality

Quality Assurance: Verify lead accuracy and customer satisfaction

Performance Tracking: Monitor contractor response times, lead conversion rates, and customer satisfaction metrics for ranking purposes

3.2 AI Services Usage

When you interact with contractors using our AI services:

Call handling: AI may answer contractor phones and collect your information

Message responses: AI may respond to your texts or social media messages

Review responses: AI may respond to reviews you leave about contractors

Data analysis: AI interaction data helps improve service quality

3.3 Marketing Communications

Email Marketing: Service updates, contractor spotlights, home improvement tips

SMS/Text Messaging: Service confirmations, urgent updates, promotional offers

Targeted Advertising: Relevant service promotions and contractor recommendations

3.4 Business Operations

Analytics: Track website performance and user behavior

Legal Compliance: Meet regulatory requirements and legal obligations

Security: Protect against fraud, abuse, and security threats

Lead Verification: Confirm validity of customer requests and contact information

4. AI SERVICES NOTICE

4.1 AI Interaction Disclosure

IMPORTANT: Some contractors in our network use AI-powered services that may:

Answer phone calls when the contractor is unavailable

Respond to text messages automatically

Post responses to online reviews

Generate follow-up communications

4.2 Your Rights Regarding AI Services

Notice: Contractors using AI services should inform you during interactions

Data Control: You may request contractors stop using AI for your communications

Data Retention: AI-collected data is retained for 90 days after contractor service ends

Quality: AI responses are template-based and may not reflect personalized contractor input

5. TEXT MESSAGING (SMS) TERMS & A2P COMPLIANCE

5.1 Consent to Receive Text Messages

By providing your phone number and checking the consent box, you:

EXPRESSLY CONSENT to receive text messages from us and our contractors

Understand that messages may include transactional, promotional, and marketing content

Agree that consent is not required for purchase of services

Acknowledge that message and data rates may apply

Understand that contractors using AI services may send automated responses

5.2 Message Types and Frequency

Transactional Messages: Service confirmations, contractor notifications, account updates

Marketing Messages: Promotions, special offers, contractor spotlights

AI-Generated Messages: Automated responses from contractors using AI services

Frequency: Up to 10 messages per month from us, variable from contractors

Timing: Messages may be sent during business hours (8 AM - 8 PM local time)

5.3 Opt-Out Instructions

You can stop receiving text messages at any time by:

Replying "STOP" to any text message

Replying "UNSUBSCRIBE" to any text message

Contacting us at [email protected]

Note: Opting out applies to our messages, not individual contractor communications

6. INFORMATION SHARING AND DISCLOSURE

6.1 Contractor Network Sharing

When you submit a service request, we share the following information with exactly 3 relevant contractors:

Contact Information: Name, phone number, email address

Project Details: Service type, description, timeline, budget range (when provided)

Location Information: Property address or ZIP code for service area matching

Contact Preferences: Best times to contact and communication method preferences

6.2 AI Services Data Sharing

Additional data sharing occurs when contractors use AI services:

Call recordings may be processed by AI systems for message-taking

Text conversations may be handled by automated response systems

Review interactions may be managed through automated response tools

Performance data from AI interactions used for contractor ranking

6.3 Contractor Performance Tracking

We track and analyze contractor performance metrics including response times, conversion rates, and customer feedback

This includes data from AI service interactions

Performance data determines listing placement within contractor tiers

Rankings updated quarterly based on accumulated performance metrics

6.4 Third-Party Service Providers

Technology Partners: Platform hosting, email services, analytics, AI service providers

Payment Processors: Secure transaction handling for contractor payments

Marketing Services: Email campaigns, advertising platforms

Verification Services: Contractor licensing and insurance confirmation

6.5 Legal Disclosures

We may disclose information when required by:

Legal Process: Court orders, subpoenas, government requests

Safety Concerns: Protecting users from harm or illegal activity

Business Transfers: Mergers, acquisitions, or asset sales

7. DATA SECURITY AND PROTECTION

7.1 Security Measures

Encryption: Secure data transmission and storage

Access Controls: Limited employee access to personal information

Regular Updates: Security patches and system monitoring

Incident Response: Protocols for addressing security breaches

AI Data Security: Additional protections for AI-collected voice and message data

7.2 Data Retention

Active Users: Information retained while account is active and for legitimate business purposes

Inactive Accounts: Data deleted after 3 years of inactivity

Legal Requirements: Some data retained longer for compliance

Opt-Out Requests: Marketing data removed within 30 days

AI Services Data: Call recordings and AI interactions retained for 90 days maximum

8. YOUR PRIVACY RIGHTS AND CHOICES

8.1 Access and Control

View Information: Request copies of your personal data

Update Information: Correct inaccurate or outdated information

Delete Information: Request removal of your personal data (subject to legal requirements)

Data Portability: Receive your data in a structured format

8.2 AI Services Rights

AI Disclosure: Request contractors inform you when using AI services

AI Opt-Out: Request contractors not use AI for your communications

Data Access: Request copies of AI-collected call recordings or messages

Data Deletion: Request deletion of AI-collected data after service completion

8.3 Communication Preferences

Email Unsubscribe: Use unsubscribe links in emails

SMS Opt-Out: Reply "STOP" to text messages

Marketing Preferences: Adjust communication settings by contacting us

Lead Sharing: Request to be removed from future contractor matching

9. CHILDREN'S PRIVACY

Age Restriction: Our services are not intended for children under 18

No Collection: We do not knowingly collect information from minors

Parental Notice: Parents should contact us if a child has provided information

Immediate Removal: We will delete any child's information discovered

AI Services: Contractors prohibited from using AI services to communicate with minors

10. CALIFORNIA PRIVACY RIGHTS (CCPA)

California residents have additional rights:

Right to Know: Categories and specific pieces of information collected

Right to Delete: Request deletion of personal information

Right to Opt-Out: Refuse sale of personal information

Non-Discrimination: Equal service regardless of privacy choices

For California residents: "Sale" includes sharing your information with contractors for lead generation and AI service purposes. You may opt out by contacting us.

11. CONTACT INFORMATION

11.1 Privacy Questions

For privacy-related questions or requests:

Email: [email protected]

Phone: (864) 982-7331

Subject Line: Include "Privacy Policy" for faster response

Response Time: We will respond within 30 days

11.2 AI Services Concerns

For questions about contractor AI services:

Email: [email protected] with subject "AI Services"

AI Setup Issues: Report problems with initial AI configuration

Ongoing AI Performance: Contact the contractor directly for AI response issues

Opt-Out: Request contractors not use AI for your communications

11.3 Business Address

Anderson SC Home Services DIRECTORY
Anderson, South Carolina 29621
United States

12. POLICY UPDATES AND CHANGES

12.1 Modification Rights

Updates: We may modify this policy at any time

Notification: Material changes will be communicated via email or website notice

Effective Date: Changes take effect on the posted date

Continued Use: Ongoing use constitutes acceptance of changes

By using Anderson SC Home Services DIRECTORY, you acknowledge that you have read, understood, and agree to the collection and use of your information as described in this Privacy Policy.

Last Updated: September 4th, 2025